Skiza Biashara is a business-focused ringback tone that allows callers to hear a customized message while waiting for a business to answer their call.

Instead of allowing a customer to hear a standard ringing tone, a business can use this waiting period to introduce its brand, promote products or services, share important information and create a professional first impression.

For Kenyan businesses that depend on phone calls to communicate with customers, Skiza Biashara turns ordinary call waiting time into an opportunity for branding and customer engagement.

The concept is closely related to Safaricom’s Skiza service, which is designed to play a selected tune or message to callers while a call is connecting.

How Does Skiza Biashara Work?

The process is simple.

A business prepares a short message containing important information about the company. The message can include:

• Business name
• Products or services
• Location
• Special offers
• Slogan
• Website
• Call to action
• Important customer information

The message is then professionally recorded and prepared as a Business Skiza Tune.

At Skiza Tunes, businesses can provide a 30–50 word script, pay the setup fee and have the audio professionally produced before the Business Skiza code is processed.

Why Should a Business Use Skiza Biashara?

1. Build Brand Recognition

Every time an existing or potential customer calls your business, they have an opportunity to hear your brand message.

Repeated exposure can help customers remember your business name, products and services.

2. Promote Your Products and Services

Your Business Skiza Tune can mention the products or services you want customers to know about.

For example:

“Welcome to ABC Properties, your trusted real estate partner in Nairobi. We specialize in residential and commercial properties. Call us today to find your ideal home or investment.”

The caller receives useful information while waiting.

3. Create a Professional Customer Experience

A professional audio message can make a business sound organized, established and customer-focused.

This is particularly useful for businesses that receive many incoming calls.

4. Share Important Information

Businesses can use their Skiza message to communicate:

• Opening hours
• Location
• Website
• Current promotions
• New services
• Customer support information

5. Turn Waiting Time Into Marketing Time

This is perhaps the biggest advantage.

Instead of an empty ringing period, your business can use those seconds to communicate something useful.

How Much Does Skiza Biashara Cost?

Skiza Tunes currently advertises a KSh 1,500 one-off setup fee for a customized Business Skiza Tune, with a KSh 1.50 daily renewal fee deducted from airtime. The advertised processing duration is approximately 1–5 working days.

Businesses can also explore the site’s free/general Skiza options if they do not require a fully customized message.