In today’s world, the level of competitiveness in businesses requires a very high level of creativity to ensure a brand remains memorable. The traditional ways of advertising are still impactful. However, as business owners, we are challenged to get unique and innovative methods that not only capture our customer’s attention…

It’s interesting how far business has gotten in Kenya you have to be your client’s sidekick to get brand loyalty. That’s just how competitive business has gotten, and to ensure that your business grasps the top creme demographic in your niche, your business must build a strong brand identity. One…